Souled Out
One home for all branches.
The SOULed OUT Group needed a digital experience that captured their vibrant, multicultural spirit while showcasing their portfolio of restaurants and event spaces. We crafted a design language inspired by the brand’s energetic DNA—blending bold visuals with a contemporary layout that reflects the diversity of Malaysian dining culture.
In collaboration with:
UI/UX Designer – Kerine, Copywriter — Firah
- Brand Storytelling: The homepage serves as a high-level gateway into their story, using scroll-based interactions and layered visual cues to maintain engagement.
- Consistency Across Brands: The site seamlessly unifies multiple F&B brands (SOULed OUT, WIP, NOA) under one cohesive digital umbrella.
- Mobile First: Every element was carefully optimized for mobile responsiveness to reflect the browsing habits of modern diners.
- Development in Webflow: Using Webflow, we brought the design to life with subtle animations, scroll triggers, and CMS-driven content, ensuring scalability for future updates.
To support the brand's growing footprint, we implemented scalable technical solutions that empower the brand to expand effortlessly.
70% Faster Page Loads
Compared to the previous website, improving bounce rate.
3x Increase in Reservation Rates
Streamlined reservation process contributed to a rise in table bookings and event inquiries.
Positive Feedback
Received commendations from both the client and users for the site’s aesthetics, functionality, and informative content.
Scalable Framework
The modular design and CMS integration allow for easy updates and scalability for future promotions and events.
