Dear Kyra
Landing Page
•
Standard
complexity
Malaysia digital women’s tele-health platform
Open live project
Dear Kyra is a digital-first women’s telehealth platform focused on making healthcare more accessible, personalized, and stigma-free. Our design goal was to create a space that feels safe, modern, and empowering for women seeking health support online.
- Warm & Inviting Aesthetic: Soft color palettes, rounded UI elements, and human-centered visuals were used to build trust and comfort.
- Clarity & Calm: The interface balances whitespace with focused typography, ensuring that users—especially first-timers—can navigate health services without feeling overwhelmed.
- Empathy-Driven Content Layout: Information was structured to answer common questions, remove stigma, and guide users gently into consultation flows.
- Mobile-First Experience: Considering telehealth users often browse from their phones, the entire platform was designed with a mobile-first mindset.
We adopted a human-centered design approach, ensuring that every decision supported the user’s emotional and practical needs.
- Research & Empathy Mapping: We worked closely with the client to understand the needs of women seeking tele-health services—focusing on sensitivity, privacy, and reassurance.
- UX Strategy & Content Flow: A key challenge was presenting medical services in a way that felt both professional and approachable. We mapped clear user flows from landing to consultation booking, reducing friction at each step.
- UI Design in Figma: We built a clean, scalable design system in Figma, with components tailored for trust, readability, and conversion (e.g., discreet CTAs, subtle animations, FAQ sections).
- Webflow Development: We developed the site in Webflow, integrating custom CMS collections for articles, services, and testimonials. The site is fully editable by the client for future scalability.
- QA & Refinement: After internal testing, we incorporated real user feedback and fine-tuned interaction points to ensure the journey felt seamless, especially on mobile.
Increased Consultation Sign-Ups
Within the first few weeks post-launch, especially from mobile users.
High User Engagement
Visitors spent more time browsing health content, indicating increased comfort and trust.
Improved Time on Site
Reflecting strong content architecture and intuitive UX.
Editable CMS
Empowered the Dear Kyra team to manage content and add new services without technical support.
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