Online Safety IRL
Engaging event programme for youths
Youths IRL is a fellowship initiative aimed at empowering Malaysian youths to become leaders in digital policy and online safety. Our design objective was to create an engaging, informative, and youth-centric platform that encourages participation and reflects the program’s dynamic nature.
- Responsive Design: Ensured optimal viewing and interaction across all devices, catering to the mobile-first habits of the target audience.
- Vibrant Visual Identity: Utilized bold colors and dynamic imagery to resonate with the youth demographic and convey the program’s energetic spirit.
- Clear Information Hierarchy: Structured content to guide users through the fellowship’s objectives, benefits, and application process seamlessly.
- Interactive Elements: Incorporated interactive components like timelines and collapsible sections to enhance user engagement and information accessibility.
We adopted a collaborative and user-focused approach to design and development, ensuring the platform effectively communicates the fellowship’s value proposition.
- Stakeholder Consultation: Engaged with the Online Safety IRL team to understand program goals, target audience, and content requirements.
- User Experience Mapping: Developed user personas and journey maps to inform design decisions that align with user needs and expectations.
- Wireframing & Prototyping: Created wireframes and interactive prototypes to visualize the user interface and gather feedback before development.
- Webflow Development: Built the website using Webflow, allowing for efficient development and easy content management for the client.
- Testing & Optimization: Conducted thorough testing across devices and browsers, optimizing performance and ensuring accessibility standards are met.
Enhanced User Engagement
The intuitive design and interactive elements led to increased time spent on the site and higher user interaction rates.
Improved Application Rates
Clear presentation of program benefits and streamlined application process contributed to a rise in fellowship applications.
Positive Feedback
Received commendations from both the client and users for the site’s aesthetics, functionality, and informative content.
Scalable Framework
The modular design and CMS integration allow for easy updates and scalability for future program iterations.
